Privacy Policy

Last updated: October 4, 2025

1. Introduction

Waterhouses Quality Food (“we”, “our”, or “us”) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website https://www.waterhousesqualityfood.com, use our services, or make purchases from us.
Please read this Privacy Policy carefully. By using our website or services, you agree to the collection and use of information in accordance with this policy.

2. Information We Collect

2.1 Personal Information

We may collect the following personal information when you:
  • Create an account
  • Place an order
  • Subscribe to our newsletter
  • Contact us via social media or email
  • Participate in our loyalty programs
Information collected includes:
  • Name and contact details (email address, phone number)
  • Delivery address and billing address
  • Payment information (processed securely through our payment provider)
  • Order history and purchase preferences
  • Communication preferences
  • Loyalty program participation and rewards

2.2 Automatically Collected Information

When you visit our website, we may automatically collect:
  • IP address
  • Browser type and version
  • Device information
  • Pages visited and time spent on pages
  • Referring website addresses
  • Cookies and similar tracking technologies

2.3 Information from Third Parties

We may receive information about you from:
  • Delivery service providers (e.g., Deliveroo)
  • Payment processors
  • Social media platforms (Facebook, Instagram) when you interact with our content

3. How We Use Your Information

We use your information for the following purposes:

3.1 Order Processing and Delivery

  • Process and fulfill your orders
  • Arrange delivery or click & collect services
  • Send order confirmations and updates
  • Handle returns, refunds, and customer service inquiries

3.2 Account Management

  • Create and manage your customer account
  • Administer loyalty programs (coffee cards, smoothie cards, spending rewards)
  • Maintain your purchase history and preferences

3.3 Marketing and Communications

  • Send promotional emails about new products, special offers, and events
  • Share information about juice cleanses, workshops, and wellness events
  • Engage with you on social media platforms
  • Provide personalized product recommendations

3.4 Business Operations

  • Improve our website functionality and user experience
  • Analyze customer behavior and preferences
  • Manage inventory and reduce product wastage
  • Conduct business analytics and reporting
  • Comply with legal obligations including VAT requirements

3.5 Customer Service

  • Respond to your inquiries and support requests
  • Provide information about our products and services
  • Handle complaints and resolve issues

4. Legal Basis for Processing (UK GDPR)

We process your personal data under the following legal bases:
  • Contract performance: To fulfill orders and provide services you’ve requested
  • Legitimate interests: To improve our services, prevent fraud, and conduct marketing
  • Consent: For marketing communications (you may withdraw consent at any time)
  • Legal obligation: To comply with tax, accounting, and other legal requirements

5. How We Share Your Information

We may share your information with:

5.1 Service Providers

  • Payment processors
  • Delivery service providers (including Deliveroo)
  • Website hosting and maintenance providers
  • Email marketing platforms
  • Inventory management systems (Touch Office, WooCommerce)

5.2 Business Partners

  • Local businesses we partner with for events and promotions
  • Suppliers when necessary for order fulfillment

5.3 Legal Requirements

We may disclose your information if required to:
  • Comply with legal obligations
  • Protect our rights and property
  • Prevent fraud or illegal activity
  • Respond to lawful requests from authorities
We do not sell your personal information to third parties.

6. Data Retention

We retain your personal information for as long as necessary to:
  • Fulfill the purposes outlined in this Privacy Policy
  • Comply with legal, accounting, and tax requirements (typically 6-7 years for financial records)
  • Resolve disputes and enforce our agreements
When your data is no longer needed, we will securely delete or anonymize it.

7. Your Rights

Under UK data protection law, you have the following rights:
  • Right to access: Request a copy of the personal data we hold about you
  • Right to rectification: Request correction of inaccurate or incomplete data
  • Right to erasure: Request deletion of your personal data (subject to legal obligations)
  • Right to restrict processing: Request limitation on how we use your data
  • Right to data portability: Receive your data in a structured, commonly used format
  • Right to object: Object to processing based on legitimate interests or for marketing purposes
  • Right to withdraw consent: Withdraw consent for marketing communications at any time
To exercise any of these rights, please contact us using the details in Section 13.

8. Cookies and Tracking Technologies

Our website uses cookies and similar technologies to:
  • Remember your preferences and settings
  • Analyze website traffic and user behavior
  • Improve website functionality
  • Enable shopping cart and checkout features
You can control cookies through your browser settings. However, disabling cookies may affect website functionality.
For detailed information, please see our separate Cookie Policy.

9. Marketing Communications

With your consent, we may send you:
  • Email newsletters featuring products, recipes, and wellness tips
  • Promotional offers and special discounts
  • Information about events, workshops, and juice cleanses
  • Social media content and updates
You can opt out at any time by:
  • Clicking “unsubscribe” in any marketing email
  • Contacting us directly
  • Adjusting your account preferences

10. Data Security

We implement appropriate technical and organizational measures to protect your personal information, including:
  • Secure payment processing
  • Encryption of sensitive data
  • Regular security assessments
  • Access controls and staff training
However, no method of transmission over the internet is 100% secure. While we strive to protect your data, we cannot guarantee absolute security.

11. Third-Party Links

Our website may contain links to third-party websites (e.g., social media platforms, supplier websites). We are not responsible for the privacy practices of these external sites. Please review their privacy policies before providing any personal information.

12. Children’s Privacy

Our services are not directed to individuals under the age of 16. We do not knowingly collect personal information from children. If you believe we have collected information from a child, please contact us immediately.

13. Contact Us

If you have questions, concerns, or wish to exercise your data protection rights, please contact us:
Waterhouses Quality Food
Email: waterhousesqualityfood@gmail.com
Phone: 0161 485 1637
Address: Waterhouses’s Quality Food Market, 4-6 Mellor Road, Cheadle Hulme, Stockport, Greater Manchester, SK8 5AU
Response time: We aim to respond to all inquiries within 30 days.

14. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. We will notify you of significant changes by:
  • Posting the updated policy on our website
  • Updating the “Last updated” date
  • Sending an email notification for material changes
We encourage you to review this Privacy Policy periodically.

15. Complaints

If you believe we have not handled your personal data properly, you have the right to lodge a complaint with the UK supervisory authority:
Information Commissioner’s Office (ICO)
Website: https://ico.org.uk
Telephone: 0303 123 1113
By using our website and services, you acknowledge that you have read and understood this Privacy Policy.